Greyhound Canada is removing all ads that were part of a campaign related to "bus rage" in the wake of last week's horrific attack against a Greyhound passenger travelling from Edmonton to Winnipeg.
A spokesperson for Greyhound said the company is taking down billboards like this one that have been featured across the country since late 2007. (Heather Bakken/CBC)The campaign featured the slogan, "There's a reason you've never heard of bus rage."
Greyhound spokesperson Abby Wambaugh said Tuesday, "Greyhound knows how important it is to get it removed and is doing everything possible."
The slogan has appeared in print and on billboards across the country. But following the attack, the company notified every vendor and asked them to cease using it.
Tim McLean, 22, was repeatedly stabbed and then beheaded by another passenger aboard a Greyhound bus travelling through Manitoba on July 30. Witnesses said the attack was unprovoked.