It wasn’t that long ago that the UFC announced the return of Tito Ortiz. It was 2006, and Dana White announced that he would rematch Ken Shamrock after a stint on The Ultimate Fighter. Almost as soon as the announcement was made, messageboards filled to the brim with posts about how nobody wants to see the fight. What’s the point? Who would watch it? Of course, when time came, the show did what was the highest buyrate in UFC history at that moment. It remains the second highest ever, but could lose its slot to Randy-Lesnar, ironically another fight derided by these same fans.
If the early cries weren’t enough, the UFC announced a Tito-Ken free TV rematch after the “controversial” stoppage on PPV. Once again, hardcore fans said nobody wants to see that fight. It did the highest TV rating in UFC history.
Here we are once again, and the UFC is strongly considering Couture-Liddell 4. And once again, the same voices cry out that nobody wants to see it. The UFC should absolutely ignore these voices, there is a reason they are not running successful MMA companies. In the U.S., the fight would do tremendous business. Overseas, it would do better than others but would take a hit. Either way, the idea that this fight has no interest is preposterous, it would do better than just about any other non-title fight.
In 2008, the UFC cancelled Wanderlei Silva vs. Chuck Liddell 2 because online fans did not want to see rematches. Instead they booked the Shogun match, and the rest is history. It was a stupid decision, and one they should not repeat.