Dennis is dangerously close to missing his chance to make a run at an Olympia title. As we all know, the Olympia is not won by the best man on stage any given year. Instead, it takes intense hype-building and marketing of a bodybuilder during the year and few years preceding the contest. The marketing is done by the industry and the bb's sponsors, but generating hype is done by the bodybuilder himself. Wolf has MD as his sponsor, and that means AMI is working against him, and MD is doing almost nothing to further his image. Wolf therefore has negative marketing power. As for Wolf, he has done no recent contests and had a disappointing Olympia showing last year. All this adds up to Wolf needing to slam dunk his showing this year to have any shot of a top 3 finish. If Wolf shows up like last year-or worse-he will have a very very hard time digging himself out of the hole, will place 5th-8th and his career will be in jeopardy.