will probably tank. not enough cage fighters to support it
I don't think that is the target market. It is for folks who watch live events, like the sport and don't want to go to an MMA gym. Most folks don't like getting punched in the face, stacked up on their necks, choked, taken down. This will give them a feeling of it, MMA lite.
Mark Mastrov is a smart man. I have worked for him in the past. He knows the fitness industry.