When are The Prices on Whey Protein Suppose to Go Up?

[65stew]

I've seen the articles lately about coke and Pepsi buying up all the Whey for their new Products which they say is going to cause a huge shortage in the market and Whey prices will skyrocket. I've noticed the prices have gone up some at my local health food store but I haven't noticed it on Internet sites yet. Is it all hype? If it really does happen, can we expect to see all the supplement companies suddenly touting the benefits of Soy Protein and why a super high carbohydrate diet builds more muscle than whey?

[wes mantooth]

stew....stock up now. it will be an epidemic of biblical proportions


im drying milk under my bed right now as we speak!

[65stew]

stew....stock up now. it will be an epidemic of biblical proportions


im drying milk under my bed right now as we speak!

Thanks for the warning. I'm going to go door to door with a loaded gun and take any milk products I can find!

[wes mantooth]

Thanks for the warning. I'm going to go door to door with a loaded gun and take any milk products I can find!

damn...didnt even think of that. ill be right back......

[Master Blaster]

All the brightest minds have already transitioned to vat grown krill concentrate.  

http://www.springerlink.com/content/r8175n587r585631/

"Summary  Starting from Antarctic krill (Euphausia superba) a functional protein concentrate (FKPC) was manufactured using alkaline digestion of defatted, dried minced krill. The yield of FKPC was 60.3 g from 1 kg of frozen raw krill, equivalent to 57.5 g of crude protein. The chemical composition of FKPC was on the average: 84% of crude protein, 5.6% of moisture, less than 0.1% of fat, 5.73% of ash, 0.31% of carbohydrates, 2.6% NaCl, 0.09% of phosphorus, and approx. 250 mg of fluoride per kg. FKPC exhibits an excellent amino-acid composition exceeding the requirements of the FAO for food protein in all essential amino acids. The protein concentrate has good intrinsic functional properties like solubility (> 80%) over a broad pH-range, foaming, emulsion forming and emulsion stabilisation. Judging by these results FKPC is a high quality protein concentrate in both nutritional and functional respects."

[Red Hook]

Honestly, I doubt that the whey protein that we buy contains any more than trace amounts of whey, so why should the price go up?

[65stew]

All the brightest minds have already transitioned to vat grown krill concentrate.  

http://www.springerlink.com/content/r8175n587r585631/

"Summary  Starting from Antarctic krill (Euphausia superba) a functional protein concentrate (FKPC) was manufactured using alkaline digestion of defatted, dried minced krill. The yield of FKPC was 60.3 g from 1 kg of frozen raw krill, equivalent to 57.5 g of crude protein. The chemical composition of FKPC was on the average: 84% of crude protein, 5.6% of moisture, less than 0.1% of fat, 5.73% of ash, 0.31% of carbohydrates, 2.6% NaCl, 0.09% of phosphorus, and approx. 250 mg of fluoride per kg. FKPC exhibits an excellent amino-acid composition exceeding the requirements of the FAO for food protein in all essential amino acids. The protein concentrate has good intrinsic functional properties like solubility (> 80%) over a broad pH-range, foaming, emulsion forming and emulsion stabilisation. Judging by these results FKPC is a high quality protein concentrate in both nutritional and functional respects."

So what does this Krill Protein taste like?

[Master Blaster]

So what does this Krill Protein taste like?

epic leanz with yeast and bannana

[65stew]

Honestly, I doubt that the whey protein that we buy contains any more than trace amounts of whey, so why should the price go up?

Supplement companies have always been known for there "honesty in advertising," Remember they were the ones that brought us Smilax many years ago and look how that changed the bodybuilding world!

[Meso_z]

Big dudes dont worry about "whey" prices going up, its usually the skinny guys who use "powders" in a daily basis so..who cares.

[240 is Back]

Big dudes dont worry about "whey" prices going up, its usually the skinny guys who use "powders" in a daily basis so..who cares.

haha there may be some truth to this!

[EwaBeachBoy]

I believe what Dante of TrueProtein said:

Possibly and possibly just in the US of A (well boo hoo). According to a post on RXMuscle Dante, of True Protein announced:

****Remember 2 years ago when I warned you about the oncoming milk shortage and what it would do to whey protein prices? And across the board whey protein prices rose.....

This makes that look like a blip.

I am forewarning everyone. Two major soft drink company's (here I'll make it easy, they begin with C and P to narrow it down, thats all I'll say).....have pretty much shut down the whey protein industry for the rest of 2010. The one company is coming out with a RTD whey product and the other company and their "Alligatorade" drink (think about it) bought a half a billion pounds of whey protein in which they are going to launch their Ready To Drink protein product. Now to do this they bought up all the raw ingredients from all corners or the earth and even existing product out there to tweak into their product. The other company bought a tremendous amount of whey from Asia which in turn is making a huge shortage here in the United States with manufacturers trying to catch up.

This "Alligatorade" drink company acquisition is going to drive whey protein prices skyrocketing northward. The problem is whey is a byproduct of cheese/dairy and the dairies arent going to start manufacturing more cheese to get more byproduct=whey protein (and throw away the cheese).

So and im strongly warning you on this....STRONGLY...trust me that this is going to happen. They bought up a tremendous amount of raw ingredients of whey isolate to mix into their sugar water. 500 million pounds....The other company bought up a tremendous amount of whey protein concentrate.

Whats this mean to you?

We are going to try our best to hold the line but what we are being told is whey protein could very well go to 2 - 3 times the price per pound of what it currently is. And I mean this across the board from every single protein powder company out there.....and in any and every area of whey protein being sold out there.

We probably are in the process of getting rid of the recession whey protein pricing right today due to this but we are going to try to hold out on everything else as long as we can. You will see whey protein powder prices rise and rise and rise for the next month after month after month elsewhere in stores, in retails sites....everywhere.

Do you still want to "be like Mike"?

My prediction? That sugar water company will abandon this in early 2011 after it fails miserably but the tremendous damage will be done by then.

[pellius]

If prices double, say, a five pound tub of concentrate/isolate will sell for at least $60.00. Most people will simply not be able to afford it. Then they will notice that a reduced protein intake makes zero difference in their bodybuilding endeavors. They will realize all the money they've wasted over the years. That they can do just fine without these protein powders.

The industry will lose a ton of customers forever.

[ThaRealist]

Fuck it, just get it from natural sources

[240 is Back]

Great points... but what if consumers like it?  Yes, 2010 supplies are low, and the 2 companies probably had to pay a lot for it.  They're surely getting things in gear to ensure the supplies for next year are plentiful and cheaper.  Does that mean supp companies will see great, great prices in 2011?

Another way this might be a good thing...
What if we were dependent upon the a dozen very small companies for all our soda needs?  What if you had to mail order your Diet Dr papper?  What if 60 cans of soda actually cost you $60, plus shipping?

Consider the possibility of getting whey in more flavors, cheaper, at any grocery store?  Consider the use of whey in food - delicious protein pancakes at McD, or soemthing like that?

Consider the advantages in both economies of scale, convenience, and mental power now going into this - every geek in the world will now be saying "What is a better protein delivery system?" and eventually, somebody will find it.  The current practice of chewing up a stiff bar that'll tear up your stomach, or using a shaker cup and drinking 2 cups of water with a chalky powder - that's the best we can come up with, in 50 years of supplementing?  You put millions of $ in the pot with the top drink and marketing minds in the world - they may build a better wheel that we'll all enjoy.

This will absolutely suck for people in the supplement industry, no doubt about it.  But for consumers, after this 1st year of short supply, it might be a good thing.  more people will learn to like whey - and if Gatorade stops delivering it, you'll have a million new people googling where they can find it.  And if it lasts, it won't be long under some new delivery system that tastes better, sits in teh belly better, and has a more complete profile will be finding its way to the public.

It's change... who knows what it will bring.  As people who enjoy the powder, I think this will be a good thing.  For supplement companies, it might be good and it might be bad.  pepsi and coke surely killed the independent soda pop industry - but it opened up doors for people like 50 cent to make a fortune off something as simple as "Vitamin Water"...

[ThaRealist]

Great points... but what if consumers like it?  Yes, 2010 supplies are low, and the 2 companies probably had to pay a lot for it.  They're surely getting things in gear to ensure the supplies for next year are plentiful and cheaper.  Does that mean supp companies will see great, great prices in 2011?

Another way this might be a good thing...
What if we were dependent upon the a dozen very small companies for all our soda needs?  What if you had to mail order your Diet Dr papper?  What if 60 cans of soda actually cost you $60, plus shipping?

Consider the possibility of getting whey in more flavors, cheaper, at any grocery store?  Consider the use of whey in food - delicious protein pancakes at McD, or soemthing like that?

Consider the advantages in both economies of scale, convenience, and mental power now going into this - every geek in the world will now be saying "What is a better protein delivery system?" and eventually, somebody will find it.  The current practice of chewing up a stiff bar that'll tear up your stomach, or using a shaker cup and drinking 2 cups of water with a chalky powder - that's the best we can come up with, in 50 years of supplementing?  You put millions of $ in the pot with the top drink and marketing minds in the world - they may build a better wheel that we'll all enjoy.

This will absolutely suck for people in the supplement industry, no doubt about it.  But for consumers, after this 1st year of short supply, it might be a good thing.  more people will learn to like whey - and if Gatorade stops delivering it, you'll have a million new people googling where they can find it.  And if it lasts, it won't be long under some new delivery system that tastes better, sits in teh belly better, and has a more complete profile will be finding its way to the public.

It's change... who knows what it will bring.  As people who enjoy the powder, I think this will be a good thing.  For supplement companies, it might be good and it might be bad.  pepsi and coke surely killed the independent soda pop industry - but it opened up doors for people like 50 cent to make a fortune off something as simple as "Vitamin Water"...

When I was a BB douche I use to make myself whey protein pancakes and they turned out pretty damn good

[240 is Back]

When I was a BB douche I use to make myself whey protein pancakes and they turned out pretty damn good

I stop for mcd hotcakes 1-2 times a week... they're fast and you can hand them to the half-dozen kids in the back for a quick snack.

if they could make a drive-thru hotcake with 10 g of protein each, I'd be stopping 6 times a week for it.

little things like that - offering convenient protein that tastes good - on a mainstream basis would be great.  Shaking 2 cups of lukewarm water with the same whey you've been drinking for 6 years... blah.  A better, faster source is out there.  This new mental energy entering the protein world may find it.

[Meso_z]

haha there may be some truth to this!

haha yes have you noticed that too?

big thick guys dont give a shit about "pwo" shakes and all that crap, neither pros and many competitors.

yet these skinnyfat guys think its rocket science. combining "this-and-that", creatine, glutamine, dextrose to get that insulin "spike", and 20,93840324 minutes later they rush home in order to eat "meal 5"...of course they still look like shit.

I dont fucking care for prices going up since im not using any "powders".