yes, you can go both directions, as both were successful. bond to someone like me who grew up with those two is supposed to have a certain larger than life charm and blend in with a sofisticated setting, in exotic environments. he should be believable in getting all the women.
right now were back to the "rougher" bond with Craig, but he isn't quite as charming and suave like the older bonds i'm afraid. he's good though don't get me wrong.
and speaking of bourne being some sort of modern equivalent... jason bourne is not about getting women and being charmingly douchy like bond. the bourne movies is neither about a colorful evil main villain and gadgetery. in fact, i don't know why they are constantly being compared at all.. 
Matt Damon had made a comment on it, I think he was asked a question--/and he answered that Jason Bourne is more realistic...The bond films are campy, the whole spy thing, with all of the women---it was one of those fantasies that little boys in the 60s were told...Realistically, Bond wouldn't get all the girls, and remember when he married one, she was shot...
He was Dapper, but that's it, and where it ended. He was neither charming either, what with the women going "Oh, James!" and them being so helpless that they needed help tying their shoes...it was something for young men to want to dream about...going up against bad guys and the sexy women that worked for him...saving a helpless dumb woman, who always gets in over her head...I mean the formula is the same for almost all of the 60s-70s films...
