Brown scraps Schwarzenegger's tinsel
Carla Marinucci, Chronicle Political Writer
California, which grew accustomed to Hollywood-Walk-of-Fame treatment for its former celebrity chief executive, may be returning - to use a line coined by Gov. Jerry Brown - to the politics of "lowered expectations" when it comes to Sacramento's biggest show, the workings of the governor's office.
That's the view of city officials such as Orinda Mayor Victoria Smith, who said Brown's invitation to drop by his office, talk solutions to the crushing state deficit and have "a cup of Nescafé" - yes, Nescafé - was not only novel but also a revelation of how things have changed since Republican Arnold Schwarzenegger left.
Democrat Brown, just three weeks into his third term, "was there in his shirt sleeves," said Smith, recalling the scene as she strolled into Brown's office with a crowd of officials from Orinda and Oroville (Butte County) to take him up on the offer.
'Hard bench' as promised
"There was this picnic table that seats 10 people, and we all sat around it," she said, adding that as Brown had promised, the table "had a really hard bench."
Brown may argue with the characterization of the executive-suite furniture - it's a $1,500 table from his eclectic Oakland warehouse-turned-headquarters - but one thing is clear: Gone are the glitzy trappings of Schwarzenegger's administration.
For starters, "there was no smoking tent," a hallmark of the Schwarzenegger era, marveled Smith.
Also missing, she said, was the celebrity-style rope line holding back crowds of autograph-seeking tourists, the lettering announcing the governor's name, and the cache of awards and movie memorabilia - including the sword from "Conan the Barbarian."
Amid empty offices in the governor's "horseshoe" suite - where Brown has slashed the number of deputy press secretaries from Schwarzenegger's high of 17 to 5, including an intern - Smith said it was clear from the frayed rugs and a hole in the wall that a new day has arrived.
Not the taj mahal
"This wasn't the Taj Mahal," Smith said. "This is the frugal governor."
As he prepares for his State of the State address today, political observers say Brown's third administration appears to strike the right tone - nothing big and showy, just "relentlessly focused," as one adviser put it, on problem solving and California's future.
"Instead of Arnold's huge, fantastic, magical solutions ... Jerry Brown appears to be doing this in a manageable way," said Hoover Institution research fellow Bill Whalen, a Republican consultant who advised former Gov. Pete Wilson.
The downsized tone represents a sea change in Sacramento, where Schwarzenegger graced the cover of Cigar Aficionado magazine and was a fixture on national TV shows like the "The Tonight Show."
Brown, by contrast, seems largely uninterested in such efforts. He has yet to give a one-on-one interview, eschews the national cable shows and has done away with live webcasts of all the governor's events.
And instead of Schwarzenegger's dramatic comings and goings from the Capitol for lunches at upscale spots like the Esquire Grill, with entourage and security detail in tow, Brown has been spotted walking the Capitol halls to pick up a burrito.
Brown's "small is beautiful" mantra reflects the confidence, longtime Capitol observers say, of a man who held the same office more than three decades ago and now knows exactly what he wants.
"We went from a governor who was so concerned about his image and was into policy-making by joke," said Michael Semler, a Cal State Sacramento political scientist, while Brown may represent "the most knowledgeable and inquisitive governor on policy issues that California has ever had."
Brown has tossed some of the flashier trappings of the state's top office in part because of his age, maturity and experience in the office, experts say.
California's future, not his
The 72-year-old Brown underscored those strengths in his 2010 gubernatorial drive launch on the Internet, when he looked directly at the camera and told Californians that "at this stage in my life" he wasn't looking to a future political campaign but to secure California's future, said Joe Trippi, Brown's campaign-ad strategist.
"He's giving you, up front, an explanation on why he needs to do it; he doesn't have time to screw around," said UC Irvine political scientist Mark Petracca.
Whether cutting his staff or demanding cuts in state employee cell phones or state-purchased cars, Brown is "not kidding around," Petracca said. "He's of a particular age where time is more precious - and I think it makes people take you more seriously."
Orinda's mayor said Brown's no-nonsense approach is catching on with officials in her town, who have taken to "brown-bagging" their council meetings, pot-lucking their parties, and ordering "one pizza to share" if they want to eat on official business.
Smith said Brown's comment about drinking Nescafé - not Starbucks - "will make a difference."