Rich Gaspari is one of the premier bodybuilders who has made it into the supplement world and is doing quite well. Also, Rich puts back into our industry by sponsering quite a few events, and had quite a number of bodybuilding, figure and bikini athletes on their roster, which is great.
See you at the Arnold - cool video
Yes, Rich is doing very well and I believe Gaspari Nutrition hit $110 million in sales in 2010. Could it ever become a
billion dollar company?

I think Rich should produce a product which can be carried at Wal-Mart. Although I guess they are looking for prices that would not be possible without massively under-dosing the supplements. In general, I find that Gaspari products work very well, with some exceptions [I am not a fan of any version of SuperPump]. I recall Rich saying in a video interview that he sponsors 87 NPC shows and this number may have gone up since then.
I wonder if for Rich personally he is happy to be where he is or still wishes he had won the Mr. Olympia. In my opinion, being at the helm of such a successful company would be far more valuable than a Sandow, but perhaps a professional bodybuilder who came so close may think differently.