Interesting.
Ya know ID, some of us may disagree slightly on various steroid/BB drug issues or ideal Mr Olympia types, but we all want hardcore , real bodybuilding as the main thing.If I may let me spell out what I think is really going on.
1. For a variety of reasons bodybuilding lost what little major media coverage it once had ( TV, etc)
2. The only way for them to make $$ is to get more tickets sales and entrants in contests.
Due to the nature of BB as an obscure , rather extreme sport, those numbers were already maxed out.
3. It began with female fitness, then figure and now bikini. Now we see MPD male boardshorts being added and the number of entrants keeps going up. Hmmm, other then bigger profits for promoters has this caused the same increase in TV or major media coverage for NPC/ IFBB shows? No!
David Pecker is the head of AMI the parent organization of FLEX, Muscle and Fitness and the Olympia, etc. He made his $$ with tabloid mags like the National Inquirer. Unlike the Wieders, David Pecker could care less about real bodybuilding. If he can make a better profit from
NON bodybuilding swimsuit contests and tie it in with reality TV crap, he will!