Samir on Ronnie and his status 
Q ] When people talk of the greatest Olympian's Ronnie's name is usually high on the list. In fact, he is widely regarded as the best bodybuilder of all time.
Samir Bannout : [ A ] I hate to say this but they are blind. People that don't approve of what we are talking about right now are blind. You have to understand. Look, Ronnie Coleman is probably the most muscular bodybuilder ever. If he could have drawn a better picture of himself on the stage he would have had more appeal, but he did not. He makes himself look worse
Yes! This is true, true, true.
I remember reading that interview and when I read the part you just quoted, I thought my God, he is right. He nailed it on the head. Bodybuilders are now experts on making themselves look worse. It's incredible that the sport has regressed to the point where the 'number one' bodybuilder on the planet can get away with being so by not only physically making his physique worse and worse (bloated belly, melting conditioning) but also in getting worse in how he presents it.
Of course, they will tell us that bodybuilding is about physique, as if presenting a physique has nothing to do with how it looks...