Unlike Kerry and Gore to some extent, Obama is playing the game the GOP has been playing for several election cycles. He's hitting them hard and fast on issues that they thought were strengths of theirs. Kerry was switboated and Gore was made fun of, but Obama is hitting them right where it counts, calling their candidate and their positions "Killers". Killers of jobs, killers of growth, and even killers of the uninsured who lost everything to their bloodthirsty greed. Obama has ads featuring women saying point blank, "If Rmoney wins, Planned Parenthood will be shut down and women's rights to choose will be infringed upon". The republican response to that, "sure but you make us sound like bad guys when YOU say it like that".
Obama's fighting back and even taking the offensive (crazy, no) and he's winning as a result and it is severely pissing off all those on the right. Rove has basically been Newtered and pushed to the impotent fringe. Fox screams "no fair he's being a meanie" and has been forced to run against him by using the failed techniques from the last election...He's Black you know. They cant even run the religion angle on him because to try to call Obama anything other than a christian is to leave Rmoney exposed on the same front.