Branch must feel sorry for him....
Johnny is the Ronnie for the poor - now in talk/entertain mode where he's trying to propagate apparel nobody will buy.
His wife is running an anonymous online account where she's buying Johnny's shirts - 2 per year to be exact.
This way she prevents Johnny from ruining the family's meager savings by him expanding the business, investing in a third shirt.
At the end of the day Johnny rests on his pulsating traps... his thoughts wander off... a gentle smile crawls across his still youthful face and his bicep slowly deflate, leaking a few drops of self brewed Pulmonary 2000.
Entering dreamland he sees a lutherian man on a podium passionately waving a shirt "free at last... three at last .... T-shirt Number three at Last!"