The reality is this sport beauty pageant has fundamental routes in homosexuality.
Many BBers are gay or bi but are punished for this (Rusty Jeffers vs Bob Chick) (Kai vs Phil) while others in the industry claim to be 100% straight but are obviously as "fruity as this Alize" (Blechman, Palumbo, Bob Chick, Steve Weinberger etc etc etc)
Should BB take a page from the NFL and EMBRACE its gay roots? Realistically the gay trade and clientele makes up the majority of fans and revenues.
Along this line, Kai would certainly be a good start if he came out.