Remember Kevin Levrone grabbing at a plate of french fries before 92 Helsinki Olympia? "You gonna finish those...?"
http://healthland.time.com#ixzz2fuwBxxRj
We tasted them, and you may not miss the 40% fat and 30% calories stripped from the spuds.
When I was invited to taste test Satisfries, I was skeptical. A healthier fry? (The company is very careful not to say that their latest spuds are healthy, just healthier than the regular version.) Frying up anything isn’t the best way to make them good for you, and fries are sacred in that regard. So I was curious, but realistic.
The hotel rooftop for the french fry unveiling was decked out with Burger King crowns (but no King) and large-than-life cutouts of fries–and plenty of ketchup, which made me a little wary about just how appetizing this next generation fried potato would be. As soon as we were seated, Burger King’s North American CMO Eric Hirschhorn informed us that Burger King is rolling out a better-for-you fry.
So the next time you’re at a Burger King and asked ‘Do you want fries with that?’ you might feel a little less guilty about saying yes. Just over half of the the fast food chain’s 100 million monthly customers orders fries. And while most of them aren’t expecting to get a health boost from their meal, heightened awareness about diets and nutrition, and the role that fried foods play in obesity, are starting to weigh on customers’ choices. And the fast food industry is aware of changing dietary demands too. It’s not entirely realistic to expect a healthy, nutritious meal delivered at a fast food counter, but it does makes sense that their menu developers start listening to what people want.
“We couldn’t not address these changes,” says Hirschhorn. “We decided to meet people halfway.”
