Panatta is really pretty stuff, lots of eye appeal, that helps it. I always stop to look at it. They're also good at getting in with influencers.
Gym equipment has become like comic or tool collecting. Lots of buying and hunting down this or that, but little actual use. Guys with $50,000 - 100,000 gyms that use maybe $5,000 of it at best.
That being said, if I owned a commercial facility, I'd own tons of odd stuff.