Men in thongs is serious business, the schmoe rates vary by your placings! 
http://clips.team-andro.com/watch/c52e6e704164f1d65b47/maenner-1-awards-bayerische-meisterschaft-2015
I've judged and competed in lots of shows and one things remains the same:
Bodybuilding is a JUDGED contest with few , clear, objective and transparent rules/criteria.
The guy who lost looked a bit better in the video, but WTF, he didn't look like Phil Heath.
That's just the nature of bodybuilding and it's always been that way.
It continues to amaze me how so many competitors are out of touch with the basic reality of bodybuilding judging. It's NOT a science or even totally objective.
BUT, it isn't some elaborate conspiracy plan designed to fix the Middle wt novice division LOL.
It's a lot more low key, haphazard and random then most realize.