Stupid. Just don't be a moron and cut out the slop. Here's what the guy said:
The final idea for my experiment came to me in my local supermarket, when I decided to properly read some labels. I discovered that everyday condiments like BBQ sauce, hoisin sauce and sweet chili sauce all had more sugar in them per serving than chocolate sauce.
Really? More than chocolate sauce? Horseshit. The problem isn't not knowing, it's not caring.