don't forget, having more educated consumers, will allow them to interpret the menu super fast.
The consumer will therefore by empowered to place an order in an improved and highly efficient manner providing additional revenues to all.
Truth.
Is there anything worse than a high school drop, overweight person with 4 ratty kids, trying to place an order in line at McD? Asking each kid "what do YOU want" and letting the child mutter thru it... Ugh, so annoying.
You're absolutely right, the customer is a co-producer in the checkout process, and smarter customers mean the restaurant can employ fewer people, thus paying the workers more $.
