isnt that what their words are supposed to do?
Some people are very visual. A perfectly tailored suit, expensive haircut, fancy watch, or notable accessories is too much of a reminder of income disparity.
They're groomed and managed very carefully to present whatever picture is most attractive to (or less revolting towards) the prevailing voting demographic. Consider all the people who believe Nostradamus and Biblical stuff and recall how long it was until you saw Obama in a blue hat, LOL! Handlers are conscientious of how superstition influences public opinion.
