at the 2005 O, Ronnie was the clear winner and Jay was a distant second. Looking at that video over and over again it is clear that he is clearly ahead of the others. Why would he stop now? He just signed the biggest contract ever for a BB with BSN. His popularity is at it's highest.
Look at it this way if he came in the same as last year those others guys would have to improve significantly to beat him. So imagine if he comes in better.
Look at the Arnold and San Fran, those guys are not even close to "Mr. lights out game over"