It was the personality that sold, much like how zyzz had followers, and how guidos were once a thing back in the days. People were just not inspired by the Jay Cutler (from back in the days), Dexter, Victor, BB back in the late 90s and early 2000s, they were boring, robotic, and no personality, so having these New Generation telling everyone that we are "crazy and have all outgoing personality" gave people a lil more inspiration than Dexter cooking his meals half a sleep on camera