From news.com.au: Face-Kinis are here and there’s nothing you can do about itBehold, the Face-Kini, also known as a bikini for your face or as many others describe it, “China’s most terrifying swimwear trend”. The nylon mask is particularly popular among Chinese women because in China, the colour of your skin can represent socio-economic status. Whiter skin is considered to represent wealth and beauty. The Fackini was invented by a former accountant Zhang Shifan in the early 2000s, and more than 30,000 have been sold in the last year.
http://www.news.com.au/lifestyle/fashion/fashion-trends/facekinis-are-here-and-theres-nothing-you-can-do-about-it/news-story/526198f717c40c540a6d76fa05996209

Interesting point about the more tan the skin, the lower the perceived class... a bit like Elizabethan England with its powdered Pimpernels... except of course that was over 400 years ago! Sheesh... they'll be reviving merkins and cod-pieces next...

(Bodybuilding related because I'm sure I've seen Kai Greene pose in one of these bad-boys...)