In the Arnold era they weren't seen as circus freaks, because people wanted to look like Arnold, Zane etc and this carried through to a good degree into the 80's and 90's with guys like Benfatto, Paris, Labrada etc
Not back in the day, but today it's a circus!
You are correct in that people WANTED to look like Zane et al back then, but not today.
People just watch them as a show these days.