As a guy who follows politics greatly and understands the economics behind major corporate campaigns...
I can tell you that BBing.com and the IFBB benefitted from Bob Chick winning. Anyone who denies this just doesn't understand business. Also, things like the camera staying on Bob, the $1000 prize being donated to a VYO shell charity, the separation of Pavol & Jeffers from Bob...
Kids and sheep will just believe everything is hunky dory.
Anyone with a higher level of intelligence will at least agree that BBing.com and the IFBB had more to gain from a BOb Chick win, than a Pavol, JS, or Jeffers win.