Is there a movement on youtube, purchasing bullshit you don't need, in some instances spending your whole paycheck on hauls and doing videos? And WTF is up with super chats?
This dude is in a twin bed with spots on his wall. The Guzman bullshit cost more than the furniture in his room.
Is this a millennial thing?
https://www.youtube.com/watch?v=g5umIFNKcCs
$70 for joggers
$38 for t-shirts
Check out his analytics page. He's a very small content provider and the video you linked is by far his most popular video. You probably found it because you were searching guzman or alphalete, or youtube recommended it because you previously watched a vid about those things. Obviously, he's a college student from the room. Reviews, focusing on a more popular social personality, and trying to link yourself to a brand that might be beneficial to you are all solid strategies when it comes to trying to get some online shine.
I started doing consulting for people who want to grow their social media profiles a little while ago. People make fun of social media attention whores, but being part of the youtube community can be a pretty good source of income and you don't have to be a huge superstar, either. You can make $1200 off of 100,000 views (from ad views, not including any ancillary revenue streams) , which is a pretty attainable monthly goal.