Yep:
https://www.grubstreet.com/2020/08/trader-joes-wont-change-its-racist-product-names.html
https://www.theatlantic.com/ideas/archive/2020/08/trader-joes-knows-petitions-arent-commandments/614950
From the second article:
"For example, it is wrong under this catechism to say “I don’t see color” because it can be taken as not only a denial that people of color exist in subordination to white people, but also a denial of cultural differences."
Then to coloured people "people of colour": go back to your inferior, third world countries. No one's stopping you. You live around White people because you prefer it, and because your own countries suck. That makes you a White Supremacist yourself. But don't tell dare White people how to run our own societies.
Just like 'more diversity' means "needs lower % of Whites", "people of color" is meant to separate Whites from all other people. The term POC was coined at the National Women's Conference in 1977 headed by Bella Abzug (calls herself White but is Anti-White, anti-Western culture)

.
As you know, this anti-White terminology and movement is not Black-generated but the reality is that Blacks are the most different culturally and in other ways than the rest of American society.
Some Blacks latch on to the fact that Whites have a 5 or less percentage of Neanderthal DNA. Those Blacks view it as as a negative. Neanderthals actually had a larger cranial capacity than the average human and therefore Blacks as well. So, it's debatable if "Neanderthal" is negative, despite years of bad publicity, based on ignorance, in popular culture.
In reality, all NON-Blacks have a % of Neanderthal DNA. Europeans have a lower % than some other populations(meaning it's not just a White thing). Those Blacks pointing out other populations' Neanderthal DNA is actually those Blacks "shooting themselves in the foot". Because the "Neanderthal dynamic" then becomes Blacks against the rest of humanity because only Blacks lack Neanderthal DNA.
The other issue Blacks face is the mysterious "ghost" species found in West Africans, precisely the people brought over to the Americas in the Trans Atlantic slave trade. Scientists have found in that population up to 19% of what they describe as "wildly different" DNA. It is unknown what species that "ghost species" was but many speculate Homo erectus. To contrast, NON-Blacks have up to 5% Neanderthal DNA(Neanderthals had a bigger cranial capacity than average modern human) while Blacks have up 19% possible Homo erectus(546–1,251 cc Cranial Capacity). The average human has a cranial capacity of 1350 cubic centimetres.
The way this incessant disruptive violent activity is/has been playing out in urban communities and the fact that Hispanics have been actually on guard recently, like Whites, protecting their communities, the dynamic might turn into "Blacks against the rest of the population". Especially as Hispanics realize tearing shit down is increasingly meaning tearing their own shit down. Out of necessity, Hispanics as a whole will have to "step up" like the Irish did decades ago.
"People of Neanderthal" vs "People of Ghost Species" aka "The World vs Blacks" would be poetic justice for those Blacks who latch onto their master's Marxist ideologies and revel in the divisive anti-White "People of Color" ideology.