Ford goes woke/ghey

[Body-Buildah]

https://twitter.com/FordEu/status/1408361803407572992

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[Darren Avey]

I clicked on this thinking it was about the true UFC champ.
Martyn Ford

[Humble Narcissist]

Jeez, they had to take the most manly truck and queerify it.

[Body-Buildah]

Jeez, they had to take the most manly truck and queerify it.

The new "Rump Ranger"...

[Humble Narcissist]

The new "Rump Ranger"...

Don't give them any ideas.  They might actually roll that out with their new year models.

[IroNat]

How many ghey Raptors will be on the road?

Quite a few I'll wager

[Tennisballz]

Look at the comments on that twitter....it's basically a bunch of rainbow emojis with people saying "I love this, Ford take my money!"

[IroNat]

All Raptors will be driven by gay folk.

Interesting marketing.  Could be a winner.

That purple haired soccer lesbian will be in the next ad driving one.

[robcguns]

Ram trx way better than raptor. Raptor is a sled. I drove my buddies and it was a fucking legit slug.

[Mayday]

Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.

[Thin Lizzy]

Since when is dark blue a gay color? I was expecting to see a pink truck and was pleasantly surprised👍

[Humble Narcissist]

Ram trx way better than raptor. Raptor is a sled. I drove my buddies and it was a fucking legit slug.

I think it's more of a status thing.  Most who own them are city slickers and not rural folk.

[joswift]

Look at the comments on that twitter....it's basically a bunch of rainbow emojis with people saying "I love this, Ford take my money!"

I hope sales drop through the floor
A bit like Gillette stock after the "Toxic Masculinity" bullshit

[Hypertrophy]

I hope sales drop through the floor
A bit like Gillette stock after the "Toxic Masculinity" bullshit

It's the German division of Ford. There are so few Ford pickups on the road in Europe I doubt it will have any impact on sales, lol

[TheShape.]

Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.

Were only seeing this garbage because they put liberal women in charge, Henry Ford is rolling in his grave.

[Thin Lizzy]

Bringing politics into your business is never a good idea. Why alienate a part of your customer base needlessly?

[Humble Narcissist]

It's the German division of Ford. There are so few Ford pickups on the road in Europe I doubt it will have any impact on sales, lol

But now it has been exposed to the world on Getbig which could crush sales.

[Humble Narcissist]

Bringing politics into your business is never a good idea. Why alienate a part of your customer base needlessly?

I have never understood this.

[mphgrove]

Has any appeal to woke worked out well for business?

My understanding was the woke virtue signalling looked good on paper but results in a backfire in actual sales. On the surface people nod and agree but then they shut their wallet and move away.

A masculine truck with rainbows on it doesn’t make any sense from a target market point of view. Nor do I think the tweet they quoted was real so they’ve made it up.

You don’t confuse morality vs selling a product.

It may be mostly aimed at recruitment and retention of employees. I guarantee the business executives themselves could mostly care less but the out of college graduates seek “woke” and hip places of employment (many of them). This is one factor anyway.