What Alfred Sloan did with GM from 1923 till his retirement from the board in 1956 is truly astounding. First off, he inherited a company that was incredibly difficult to manage with all the companies Billy had lumped together. Sloan created the stepped system where each higher level brand was aspirational to the lower level customers. Starting with Chevrolet at the low end followed by Pontiac, Oldsmobile, Buick, and finally Cadillac at the most expensive top.
Sloan put Harley Earl in charge of the first design department in 1927. GM would lead the industry in design.
First Harley Earl designed car 1927LaSalle Phaeton.
