23 million pounds, but that's before taxes and before his wife decides to take HALF of Eddie's money!
It's not real.
Happens with all influencer calculations. Ads are worth bugger all, it's why they all push merchandise to make ends meet.
Influencers rent everything because:
What they can afford isn't worth any views
The requirement for constant content means they have to frequently change items to stay relevant
Shit influencers buy is fake aswell
Social media is a cesspool of lying pretty much.