Arnold obviously. Other than that I saw this list online. I would have sworn Labrada would have been on it. He had one of their original product lines to go mainstream. Ignore the crappy format I cut and pasted it.
1Arnold Schwarzenegger$450M – $1.2BActing, real estate, investments
2 Rich Gaspari$90 MillionGaspari Nutrition supplement brand
3 Jay Cutler$30 MillionCutler Nutrition, real estate, apparel
4 Lou Ferrigno$12 MillionActing (The Incredible Hulk), training
5 Ronnie Coleman$10 MillionSupplements, prize money, endorsements
6 Gary Strydom$8.5 MillionCompetition earnings, fitness ventures
7 Phil Heath$8 MillionGifted Nutrition, merchandise, sponsorships
8 Dexter Jackson$7 MillionCompetition longevity, product lines
9 Lee Haney$5.5 MillionNutritional supplements, personal training
10 Dorian Yates$4.5 MillionDY Nutrition, gym franchises, books