The "Mainstream Dream" is dead . . .

[Ex Coelis]

I went to Chapters today to pick up a novel and the latest issue of Flex. I was served by an attractive blonde cashier, pretty face with a thick waist, who revealed a truth many have refused to acknowledge.

When she saw the picture of Phil Heath on the cover she shuddered and called it "scary". I laughed and said I found it motivating. She just gave a half smile and shook her head.

I realized that for all this talk about how the new breed of aesthetic physiques were to usher in a new life for bodybuilding within mainstream culture was a load of bollocks.

No matter what we want to believe, the truth is that not even Phil Heath can make our sport mainstream.

The Mainstream Dream is dead.

[ribonucleic]

Well, in fairness to Attractive Blonde Cashier, scowling black men with enormous muscles can be somewhat intimidating.

Photograph Heath in a nicely tailored suit, smiling and holding a bouquet of roses, and I bet she'd start fingering herself right there at the register.

[FatGuy]

Well, in fairness to Attractive Blonde Cashier, scowling black men with enormous muscles can be somewhat intimidating.

Photograph Heath in a nicely tailored suit, smiling and holding a bouquet of roses, and I bet she'd start fingering herself right there at the register.

LOL....