that pic of jay will have a lot more mainstream appeal then a morphed up ronnie coleman at 300 lbs!
Really? Jay may sell more covers because of his skin color (and idiots who call this racism, you simply don't know advertising). But he's been on multiple covers before, and FLEX circ is still down 59% in the last 5 years.
How do Jay and Ronnie look all that different? Jay has an 80s surfer haircut and baby blues, but his face isn't all that pleasing to look at. Not flaming him - but he certainly doesn't look like a Cook, a Frey, an RJ... His face is misshaped - I don't know if that can be argued.
I know you're a huge jay fan, and he deserved the O crown. but reinventing bbing, making it more popular again... do you really see that happening?