As I told Jay, I would be sharing these with several people.
Personally, I liked everything about them. Out of all the PROTEIN rtd's I've tried, this is the best tasting IMO.
Of the people I shared with, a few did not have experience with straight protein (women) and did not like it. Their problem was comparing it to something like a Muscle Milk or other MRP. They're not the target audience anyway. Those who use whey on a regular basis liked it.