Bodybuilding isn't marketable, so why should the best bodybuilder be marketable, do you think Joe Blow of the street knows who Jay Cutler or Ronnie Coleman is, nobody gives a fuck about them. The general public would be happy if bodybuilding and bodybuilders just crawled up in a ball and died. Fuck marketability, I am happy for bodybuilding to be a minority gig, just for us eccentrics, weirdos, freak and psyco's
Long live bodybuilding