Good points. Always reminds me of just this year while attending a BB show with a novice figure competitor friend of mine. We were watching the figure finals and we could not help but notice the girls with the biggest boobs and who some would say were very pretty were getting the top placings. My friend who is not enhanced up top said, "I KNEW IT!! Thats what it takes, I gotta get some of those."
LOL don't get me started on figure, that's a different story!
I think that there is definitely an element of "sex appeal" that factors into figure judging. You're dealing with a lot bigger range of physiques in figure, but I do think the standards need to be more consistent.
There's a difference between considering femininty/beauty and sex appeal when judging either figure or BB. I think that femininity/beauty have to play a part. With BB, it's not all about facial beauty either...I know plenty of women who I wouldn't necessarily consider "beautiful" standing in a pair of sweats, but who I think are beautiful FBBs.