first people were huge from hard work and/or genetics, then when they couldn't possibly get any bigger, there were strongman competitions, then when they couldn't possibly get any bigger, bodybuilding started, then when they couldn't possibly get any bigger, steroids came out, then when they couldn't possibly get any bigger, synthol came out, then when they couldn't possibly get any bigger there was hgh, then when they couldn't possibly get any bigger...
there's always going to be another thing, "This too shall pass", unfortunately it's now only attractive to gay guys and looks awesome to guys who wish they were big. Women appreciated Larry Scott in the 50's, women fear Ronnie Coleman now. Women like guys who make them feel safe by being muscular and who appeal to them sexually by being fit, women are afraid of guys that look like a comic book monster. In my opinion, i'd rather see bodybuilders fit and not monsterish, guys in the 202 class that i can look at and say "hey, i could be like that someday" instead of ronnie/dex/jay who i look at and say "hey, if i dosed up to the eyeballs on performance-enhancing substances, i could be like that in 20 years". Just my opinion though