What kind of "sport" is it where an "athlete" can't even talk?
Well it's certainly NOT like other sports. Whatever happened to freedom of the press? I say let the athletes have all of the endorsement contracts they want, but the press should be free to interview whomever they want, and the athlete should be allowed to choose and speak to whomever they want.
Imagine T.O. only being allowed to talk with only Dallas newspapers?
Let the free market decide who's in business and who isn't. If Flex or M&F does a better job covering athletes and the world of bodybuilding than MD or MM, then let the public say so. If they can't cut it, then perhaps they should go out of business, just as other publications have done over the years.