Another thing to keep in mind.... If it was merely a pageant as many around here like to state...
Then people like Bob Paris, Lee Labrada, Shawn Ray, etc...would be undefeated champions in every show they entered, (or you could replace the "Aesthetic" bodybuilders of any era, in this example.)
Of course this isn't the case, because there is other criteria to consider. Mass, conditioning, etc...
These may be subjective terms, but there is enough variables in a bodybuilding competition, that it would be intellectually dishonest, to just refer to it as a "pageant."
Subjective Sport would be a better term IMO.
M!