Ha, Ha! Spice aisle? Where's that? I just go straight to the frozen chicken breast and fish and then get my rice and potatoes. Clueless meathead shopper. Owned.
Nicely done.
Probably called crushed chili or chili flakes. If you dig spice, head on down to the vegetable aisle, or ask someone to show you the way
, and scope out the chili varieties. Criminal for a spice man to be living on the dried stuff.