yeah mate.. I used to go to Fitness First because there's no gym around but those fuckin franchise.
I then quit FF and joined Jetts, which was newly opened next to my suburb.
As you said, not enough equipments..
24 hour keytag gyms are opening like crazy in australia.
They can make money due to the minimal staffing required but they tend to be in smaller buildings and with most people wanting cardio the tradeoff is specialised strength equipment like standing leg curls, hack squats, t bars, decline bench press etc.
The one I go to has no calf equipment or lower back extension bench but it's nice to be able to train at ten pm on a sunday night though...