I think Levrone releasing a premium supplement with the gimmick being no gimmick, or no proprietary blend and no artificial chemicals, went hand in hand with his natural bodybuilding message and his honesty message. The blend is actually very rich if you bother to analyze it. I do think others tend to release copycat products with their name slapped on it, but it looks like Levrone took the time to make something as authentic and deep as his blog. This seems to be his emerging brand: quality. Of course, absent of looking closely, one might take the assumptive stance that it's just more of the same bullshit. Time will tell I suppose.