hahahah, you are so stupid. The end product of competitive bodybuilding is posing in a thong on stage. So, even if he did watch them in shorts on ESPN2, it would have not gone any further than that. He would never watch a bodybuilding contest. Thus, it really doesn't promote the sport. You = imbecile.
Kinda simple really...
Bodybuilding is about developing the physique to a crazy level of lean muscularity
How to judge who has the best physique? Line the contestants up together
What can they wear so judges can see practically every muscle which they developed? Maybe a kinda swimming ends, hardly gonna judge them while they have a coat on
Not tryin to get at you man, but what the fuck else should they wear on stage?