I think Ron runs getbig mainly because he enjoys his role as a bodybuilding journalist and I can see the appeal in that but I think getbig can be monetized pretty significantly. I talked about this with Ron at the 2007 Arnold and he seemed to understand this but I honestly don't think he has an interest in doing that in lieu of his role behind the scenes as mentioned above.
Based on the Alexa rankings, getbig is slightly more popular than Muscular Development:http://www.alexa.com/siteinfo/getbig.com#trafficstatshttp://www.alexa.com/siteinfo/musculardevelopment.com#trafficstats
I just counted the ads in the latest Muscular Development magazine and there are almost 200 pages of ads. As far as I know, the ads run for around $5,000 per page but you can get them cheaper and I imagine if you buy them in bulk you would get a discount. The magazine plugs the website a lot and even then the website is not as popular as getbig.
I heard you owe people money, Mattzi.