I never said they will, only that they should!
Right now is probably the best he'll ever get when it comes to majority of the crowd onside, and he seems to have been given a level of freedom on the mic that not many enjoy. They can either stick with that, until it becomes stale and the pops get less and less, or they have to evolve the character and take it somewhere. Are the merchandise sales worth more than the ratings surge that a Cena heel-turn would draw? Who knows, but I'd like to see it.
He was a pretty good heel when he was doing the "gangsta rap" style but right now I think that the crowd is way to into him especially the kids. Then again Hogan made it work but then again Cena is no Hogan.
