I hear all this talk about how the olympia always goes to the same guy as last year etc. Have you really stopped to think about possible explanations for this? It seems pretty obvious to me, as the whole thing with the mr. Olympia status is that not so many people has had that title. If we got a new name every year, the magic would be gone. It would be just another show. I'm sure the powers that be want the title to be more exclusive, than for example the AC title. Although it can be made a point that Ronnie should be on the end of his reign now, they will surely give the title to someone who has many years left in the sport. That's why Jay may not be given the title at all, because he will most likely retire the year after he got the title, thereby adding Mr. Olympias to the list faster than "they" want. Admit it, lots of the reason people are looking forward to the Olympia, and talking about it, is whether the current champ can be beaten this year. We can debate and argue and call bullshit as much as we want about that "the Olympia is fixed" and such, but if it wasn't this way, we would pretty much lose interest. It's a shame, but I think it's true. They are really pushing it now though, but I guess they are just waiting for the next one good enough to have the crown for several years.