The drink of college kids that want to down a shot. Real men enjoy the taste and sip fine whiskey. Flavored whiskeys are coming out fast and furious. It's the new fad. Take some crap whiskey and mix it with some sugar concoction. Like someone said before it's a gimmick and that appeals to young people.
But hey, if Fireball gets a girl to flash her tits, throw everything I said prior in the garbage.
She's holding a budweiser.