Somewhat agreed.
I remember how the hype around Ronnie's prime back in 2003 was insane!!
Even buddies not going to gym themselves watched Ron's videos. Heck, I got my "Cost of Redemption" dvd from friend who had never touched weights.
It was something amazing. Everybody also knew the legendary slogans. I heard "yeah, buddy", "light weight" all the time at the gym and outside!! And bear in mind, we don't speak english here.
That was the golden era.