Drake sings/raps too damn much about women---his protege/friend The Weeknd is a singer that has a unique sound and is blazing. Nicki Garbahge is trying to do the whole Gaga Thing, and has become nothing more than a gimmick---what do you expect from someone who says she created characters as a little child to get away from a effed up home life---she needs therapy, not stardom. Souljah Boy's only redeeming value is that he is "independent", but as such, he can put out garbage---by allowing to latter two to get traction, the buying public has opened the doors for the public degradation of hip-hop, it's no longer a secret anymore (hip-hop has been going downhill for awhile---it was Nelly that started the "sing-rapping" thing).
nothing wrong with creating characters, probably one of the most fun artistic things one can do i used to do it all the time as a kid
a real money niche today would be a game based upon characters you created and drew, photoshopped on a computer living in a simulated world/ rooms that you create also where you can carry out simple life tasks in order to gain friends, conquer foes ect. You could create characters with enemy like tendencies ect and there unique dialogue ect. I will make a half billion dollars on this game once i make it