Phew, for a moment i thought you were on about Ryback ha ha
Well, the fans are starting to warm up to Ryback. Some even join him in his "FEED....ME....MORE!!!" chants.
As for Cena, I think WWE botched this up BIG TIME. To me, there would have been WAY more drama, with Rock pursuing the WWE title, while John Cena is lurking in the shadows with the briefcase.
Can you imagine the fans' reaction if Rock won the title, Big Show and/or Punk beat him down and out, and Cena cashed in the briefcase on him.
Cena would be labeled a hypocrite, after all the static he gave Del Rio and Swagger for their cashing their briefcases to win the WWE and World titles, respectively. And the fans would hate his GUTS....for a while, anyway.