He's right though. There's a video of Phil Heath visting another country, I think Australia, in which he talks to a woman in a very FRIENDLY way (as he usually is), yet she still can't leave it to give him some nasty remarks. Same with Ronny Rockel in that Jerry Springer-like show.
The attitude will help a bit, but when you have pro size, most people are going to hate you regardless. Whether that is because they are intimidated, disgusted or yet another reason I'll leave in the middle.